It is always pleasant to do something special for such a conservative category as PHARMA. For Elkar brand of Pik-Farma company, we developed and implemented a stop-motion advertising campaign. The process of creation of a stop-motion advertisement varies greatly from the customary shooting process. When shooting an ordinary video, you can always correct your work and even eliminate some errors at the stage of editing. When it comes to stop-motion, all creative work finishes at the stages of preparation, tests and animatic drawing. And next come three shooting days — without any editing — resulted in a commercial like no other on air. And a sales growth of 30 %.